Independent Google Ads Audit
Is Your Ad Spend Delivering the Best Possible Results?
If you’re investing in Google Ads, these questions probably keep you up at night:
- Are we getting the best possible return, or leaving money on the table?
- How much of our budget is going to waste on irrelevant clicks?
- What opportunities are our competitors exploiting that we’re missing?
- Has our current agency really optimised everything—or just the easy stuff?
The truth is, most agencies won’t give you a straight answer. That’s where a truly independent audit becomes your competitive advantage.
Your Solution: An Independent Google Ads Audit
Think of this as a specialist check-up for your advertising engine. We conduct a comprehensive, one-time audit of your paid advertising accounts – diving deep to uncover inefficiencies, wasted spend, and untapped opportunities your current setup is missing.
The difference? We have nothing to sell you.
Our "No-Poach" Guarantee
We don’t manage PPC campaigns. We audit them.
This isn’t a lead generation exercise disguised as an audit. We provide an honest, detailed report that you can take directly to your current provider—or use to make informed decisions about your marketing strategy.
Our business model is built on one thing: giving you the truth.
How It Works in 3 Simple Steps
- Enquire About An Audit: We have a quick chat to understand your goals and get secure, read-only access to your ad accounts via your Google Ads Customer ID. We confirm the correct package for your account and send you a sample report.
- You Approve & We Get to Work: Once you agree to the audit, our Australian-based experts conduct a thorough, multi-point analysis of your entire setup.
- Receive Your Action Plan: Within 7-10 business days, you receive a detailed, easy-to-understand report with our findings and recommendations.
What's Inside Your Comprehensive Audit Report?
1. Starter Audit - For small and simple accounts
- Audit analysis by a certified Google Ads professional based in Melbourne, Australia
- Account structure review (campaigns, ad groups, naming conventions)
- Keyword audit (match types, negative keywords, search terms report)
- Ad copy review (RSAs)
- Ad extensions check (sitelinks, callouts, call, location etc)
- Bidding & budget analysis
- Targeting strategy analysis (geo-targeting)
- Conversion tracking verification (GA4, GTM, imports)
- Basic competitor snapshot (Auction Insights)
- Change history review (how often is your provider making changes in your account?)
- Prioritised list of recommendations
- Audit report summarising key findings.
2. Growth Audit – For mid-size & multi-campaign accounts
- Everything in the Starter option
- Deep-dive audit for 2 campaign types (Search, PMAX, Shopping, Display, Video)
- Audience & remarketing analysis (in-market, affinity, RLSA)
- Smart Bidding evaluation (tROAS, Max Conversions issues)
3. Enterprise Audit – Complex & High-Spend Accounts
- Everything in Growth option
- Deep-dive audit for 2 campaign types (Search, PMAX, Shopping, Display, Video)
- Audience & remarketing analysis (in-market, affinity, RLSA)
- Smart Bidding evaluation (tROAS, Max Conversions issues)
Transparent Pricing - No Surprises
Flat fees. No hidden costs. No ongoing commitments.
Starter Audit
Small & Simple Accounts-
Includes the Starter items listed above
Growth Audit
Mid-Size & Multi-Campaign Accounts-
Includes the Growth items listed above
Enterprise Audit
Complex & High-Spend Accounts-
Includes the Enterprise items listed above
Optional Add-Ons (any package)
Why Trust Us?
25 Years of Australian Digital Success
We’ve been helping Australian businesses navigate digital marketing since before Google Ads even existed. From the early days of SEO to modern programmatic advertising and cybersecurity, we’ve seen it all – and we know what works in the Australian market.
We’re not just PPC specialists. We’re seasoned digital strategists who understand how paid advertising fits into your broader business goals.
Frequently Asked Questions (FAQ)
Absolutely not. Our audit is a standalone, impartial consulting service. Our “no-poach” guarantee is central to our offering.
Free audits are lead generation tools designed to sell you management services. Ours is a professional, in-depth analytical service. You pay for unbiased, expert advice you can trust and act on immediately.
We only require temporary, read-only access to your Google Ads (and other relevant) accounts. Your data remains 100% confidential and secure.
From our initial call to the delivery of your final report, the typical turnaround time is 7-10 business days.
Ready to Know the Truth About Your Ad Spend?
Book a free 15-minute consultation to see if our Independent PPC Audit is right for your business.
Or call us at 03 9467 3599
