Landscape Construction
Case Study

Landscaper Overhauls Sales Process with Pipedrive for Accelerated Growth


LandScapeCo is a well-established residential and commercial landscaping firm employing 85 talented team members. Recognizing the importance of effective lead management in a competitive market, their digital marketing manager, JD Stride, sought a solution to streamline and optimize their lead capture and sales processes.

Robust digital marketing campaigns were generating significant lead volume. However, they lacked a centralised system to capture these leads, track their progress, and ensure timely and effective follow-up by their sales team. This led to missed opportunities and reduced sales conversion potential.

Our Solution

JD Stride identified Pipedrive as the ideal CRM solution due to its:

  • Customisation: Pipedrive’s flexible platform allowed for tailoring a sales pipeline that perfectly aligned with LandScapeCo’s unique sales process.
  • Efficiency: Automated lead capture from website forms into Pipedrive streamlined the process and eliminated manual data entry.
  • Visibility: A clear pipeline provided valuable insights into sales progress, identifying bottlenecks and enabling data-driven decisions.

Implementation & Support

JD Stride played a key role in the successful Pipedrive implementation, including:

  • CRM Consulting: Collaborated with management to define project scope, gather requirements, and design a customised Pipedrive setup optimised for their business needs.
  • Pipeline Development: Created a stage-by-stage sales pipeline, ensuring that no step was missed in the process of lead qualification, proposal development, and closing.
  • Comprehensive User Training: In-depth onboarding empowered LandScapeCo’s sales team with the knowledge and skills for maximum Pipedrive utilization.
  • Ongoing Support: Provided continued assistance post-implementation, addressing questions, resolving issues, and ensuring optimal pipeline performance.


Implementing Pipedrive and partnering with JD Stride transformed LandScapeCo’s sales processes and yielded significant results:

  • Increased Lead Conversion: Automated lead capture and a structured follow-up system reduced lead leakage and translated into boosted conversions.
  • Improved Sales Efficiency: Salespeople spent less time on administrative tasks and more time on building client relationships.
  • Data-Driven Insights: Pipeline reporting provided visibility into sales team performance, leading to better forecasting and strategic management decisions.
  • Enhanced Customer Experience: Prospects received a consistent and timely response that reflected positively on their brand.

Let Us Transform Your Sales Process

JD Stride has tailored Pipedrive to work effectively to drive sales in many industries. Contact us to explore how a custom CRM implementation can streamline your sales process and unlock accelerated growth.

* We take our clients' confidentiality seriously. While we've changed their names, the results are real.

Transform your business with JD Stride